United Kingdom Economy Assignment Example | Topics and Well Written Essays - 2000 words - 18

United Kingdom Economy - Assignment Example Toyota Brake Paddle dilemma, the financial scandal of Lehmann Brothers, the research blunder of Coke and the Union Problems at Coke are some of the few examples that the largest Multi-National Corporations have faced in recent times. This just goes on to show that even the industry leaders are not spared by the after-effects of erroneous policies made by the management. The activation, advancement, and freedom of media and technology have furthermore smothered the corporate environment today. The term stakeholders for a company has gone on to expand into explicable dimensions and today a single penny earned spent by a customer is driven through concepts such as CSR, Inflation, Charity, Savings, Discounts, Parity, Patriotism and furthermore innumerable aspects. Therefore to study an industry in today’s world one must ensure that the study examines and takes into account the modern-day trends and prevalent policy measures. As this will give us a better picture of where the indus try is going, what’s happening and what needs to be done. United Kingdom, UK, globally the eighth largest economy with a Purchasing Power Parity (PPP) GDP of US$2.17 trillion as of 2010 is one of the most vibrant business places in the world. The economic stability and growth in the UK are comparatively well placed if compared to various developed and dominant economies in the world, for instance as per a BBC report the unemployment in the UK is around 8% as compared to 10% in France and 9% in the US. UK is placed at the sixth spot in the line of world’s largest producers of manufactured goods and is home to some of the greatest corporate houses such as BAE Systems, British Petroleum, and Rolls-Royce to name a few.

Strategic Marketing Assignment Example | Topics and Well Written Essays - 2000 words

Strategic Marketing - Assignment Example the researcher ventures to critical evaluate the four major components of market orientation which in turn enables companies to satisfy the needs and demands of their customers thereby maximizing value for the shareholders. Given the fact that companies puts the interest of customers on top of their priority list, their level of satisfaction is enhanced by several strategies implemented by company managers that are aimed towards proper competitor profiling and inter-functional coordination. All of this is achieved via adequate collection of analysis of market intelligence. In this particular project the researcher will conduct a critical assessment of all of the above mentioned factors as well as highlight the effectiveness with which the researcher’s company conducts market orientation. By doing so, the researcher will be able to identify the gaps that exist in the company’s market orientation strategies and make appropriate recommendations to the managing director. The report is being addressed to the managing director of XYZ Company with the underlying aim of setting forth the effectiveness of the company with respect to the fundamental components of market orientation. Given the fact that having an effective marketing orientation strategy in place is one of the most pivotal activities to be performed by an organization, the researcher endeavours to pin point certain strategies that would enable the organization to enhance its market orientation effectiveness. In a world that is characterized by rapid changes in customer preferences, even faster progress in the field of technology and increasing intensity of competitive contention, it becomes pivotal for organizations to develop a mechanism in order to generate information related to the market, analyze the same and respond in view of that. The cluster of activities set forth by organizations everlastingly in order to scrutinize, analyze as well as respond to the transformations in the market is termed as